Google Ads management built for profitable growth.
Turn high-intent searches into valuable customers. NFY Digital combines tailored paid search strategy, accurate conversion tracking and hands-on optimisation to help you grow with greater confidence.
Google Partner
Certified expertise in Google Ads
Make every click work towards your business goals.
More traffic only matters if it brings the right customers. We build your paid search strategy around your margins, sales cycle and growth priorities, then measure what happens after the click.
E-commerce: prioritise sales value and acquisition efficiency
Lead generation: connect enquiries to qualified opportunities
Local businesses: align campaigns with online and in-store goals
Optimise for customers, not just conversions.
A form submission is only the start of the story. We audit your measurement, connect campaign activity to CRM and sales outcomes, and help bidding reflect the actions that matter to your business.
GA4, GTM and conversion audits to identify missing or duplicate signals
CRM and offline conversion integration, where your setup supports it
Revenue and lead-quality reporting to guide budget decisions
The right campaigns for your growth.
A focused channel mix built around your customers, budget and commercial goals.
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Search campaign visual
Google Search
Reach people searching for what you offer. We separate branded and non-branded demand, refine search terms and test messaging to improve acquisition quality.
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Shopping & product feed visual
Shopping & Performance Max
Connect product feeds, creative and conversion data to your sales goals. Use Shopping and Performance Max where they fit, with clear budgets and performance oversight.
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Microsoft Ads visual
Microsoft Ads
Extend your search strategy to Bing and the Microsoft network. We assess audience fit and acquisition costs, then test whether it adds value to your channel mix.
Give qualified visitors a clear next step.
Campaign performance also depends on what happens on your website. We review the journey from search to landing page, identify friction and prioritise tests that help more of the right visitors take action.
Align keywords, ad copy and landing-page messaging
Review mobile experience, forms and checkout journeys
Test offers and calls to action against meaningful outcomes
A clear plan. Hands-on execution.
Work with a partner who connects the technical details to the commercial decisions.
Understand the opportunity
Review your account, tracking and customer journey. Agree success metrics, identify wasted spend and set priorities before making changes.
Build a focused strategy
Align campaign structure, keywords, ads, conversion goals and landing pages. Set budgets and a testing plan around your growth targets.
Learn, refine and scale
Review search terms, lead quality and sales performance. Share clear reporting, explain changes and direct investment towards what works.
Client experience · Marketing & measurement
A partner invested in your growth.
“They treat your business like it's their own. They helped us pretty much double ROAS.”
Peter Visser
Founder, The Trading Cafe
FAQs
Common questions about paid search, budgets and working with NFY Digital
What advertising budget do I need?
The right budget depends on your market, acquisition costs and growth goals. We recommend a starting level that can generate useful learning, with ad spend and management fees scoped separately.
How much does management cost?
Fees depend on the channels, account complexity, tracking requirements and level of support. After discussing your needs, we agree the scope and pricing before work begins.
Can you take over an existing Google Ads account?
Yes. We start with an account and tracking audit, review what is already working, and prioritise improvements. A complete rebuild is only recommended when there is a clear reason for it.
How quickly should I expect results?
Campaigns can generate traffic soon after launch, but meaningful evaluation depends on conversion volume, your sales cycle and the starting setup. We agree review milestones and allow time to assess lead quality and sales.
Do I need Performance Max or remarketing?
That depends on your goals, data and audience. We assess Search, Shopping, Performance Max and remarketing as part of your wider strategy, and test additional campaigns when there is a clear role for them.
Do you work with businesses outside Hong Kong?
Yes. NFY Digital works with businesses across Europe, North America, Australia and Asia. Campaign structure, targeting and reporting are adapted to your markets and commercial priorities.
Ready for better
paid search?
Let’s discuss your goals, current campaigns and measurement challenges, and explore where NFY Digital can make the biggest difference.